Outreach tools are meant to automate any and all steps in your LinkedIn outreach process and bring in leads with less effort.
With a portfolio of over 830 million members, LinkedIn is the go-to place for B2B connections and leads.
But while the sheer number of members offers great opportunities, it also comes with the challenge of finding the right people you need to reach. Digging through numerous profiles, connecting, and interacting with potential leads translates into time and resources.
That’s where outreach tools specifically designed for LinkedIn come in and help organize your efforts in a simple, quick, and effective manner. This includes connection requests, messaging prospects, follow-up messages, and many others.
However, if you’re planning any LinkedIn outreach, it’s imperative to keep in mind that the platform is also quite strict on automation, and running spammy campaigns or going against LinkedIn guidelines will definitely result in a ban.
To help you, we’ve comprised a list of tools that make running automation safe on LinkedIn. Here are our top 10 LinkedIn outreach tools that help run campaigns quickly and swiftly 👇
Icereach is a LinkedIn outreach automation tool that helps marketers, lead generation agencies, and sales reps create and perform hyper-personalized outreach campaigns every step of the way:
Prospecting: allows you to find qualified leads directly from LinkedIn, Sales Navigator, or your existing list. Our AI cleans up your prospect name, removing prefixes, suffixes, and emojis, so you don't have to.
Messages: goes beyond the “first_name” title card and includes a wide array of smart placeholders and dynamic cards so that you can personalize every single message just as you’d do when writing it individually. You won't have to worry about your message appearing to be sent by a robot.
Sequences: allows you to create whatever sequence feels best, from invitations to connect to first messages and follow-ups, all planned at personalized time intervals.
Cloud-based: runs safely in the cloud, based on your daily work schedule, and mimics human behavior to ensure all your outreach campaigns run uninterrupted.
Reports: offers real-time insight into your campaign status and performance.
Safety: combines several security measures and usage to comply with LinkedIn rules resulting in a 0% ban rate, including access to a unique IP address from your region that only your account uses.
Webhooks integrations: connections to other tools for additional touchpoints to your outreach.
As an on-point solution, Icereach’s strength lies in its focus on a single goal: offering seamless Linkedin outreach.
It offers very well-designed, highly functional (albeit more limited) solutions, as opposed to many underwhelming functionalities.
However, Icereach makes up for not having multichannel options with webhooks. You can access integrations with over 3000 apps and CRM software and even build multichannel sequences with integrations.
Pros: It guides you on approaching automated outreach safely by complying with Linkedin rules. To do so, it mimics human behavior through invite and message limits, progressively increasing those limits and setting working hours for the deliveries.
Icereach is also very user-friendly. Once you’ve set up your account settings, you can go through the entire process and personalized needs straight from your Campaigns feature without any back and forth through in-app sections.
Cons: The pricing doesn’t offer much flexibility for smaller companies in terms of options. It’s a single all-inclusive plan, but at least you can get discounts when you add 3+ accounts.
Pricing: Icereach offers a single plan that starts at $79/month per seat. If you’re not ready to commit, you can test it with all features, including a 7-day free trial.
We-Connect is another LinkedIn outreach tool that focuses on performing successful, personalized outreach campaigns while keeping account safety in mind.
Among its features, you’ll find:
Messages to LinkedIn groups
Downloadable charts and reports
Pros: It offers a team management option where you can easily assign roles and permissions and download campaign reports for clients.
Cons: The account configuration can be quite confusing, starting from linking your LinkedIn account, so you need to rely on customer support and their product guides. The entire process is quite time-consuming.
Pricing: We-Connect’s single plan starts at $49 per month.
Meet Alfred is the only tool on our list that combines LinkedIn, email, and Twitter outreach, making it easy to automate campaigns across the board at the same time fully.
The by now regular LinkedIn outreach features are also available with Meet Alfred:
Analytics and reports
Safety usage limits
Multichannel campaign sequences
However, this software comes with a few extras as well, such as InMail Campaign automation, a portfolio of customizable templates, and even LinkedIn post scheduling.
Pros: Meet Alfred extends the prospecting opportunities to LinkedIn group members, post-engagement, and event attendees.
For outreach newbies, their customizable template library can be very appealing.
Cons: UX / UI could be improved, and campaigns running in the background have bugs, making sequences stop abruptly.
Pricing: You can choose between 3 pricing plans, starting from $29/month with an annual subscription for single users.
Expandi is a multichannel sales automation software that helps with LinkedIn and email outreach.
It tailors outreach campaigns to marketers, business developers, recruiters, founders, and agency owners.
Among their features, you’ll find
Personalized LinkedIn outreach
Personalized email outreach
Image and GIF personalization
It also promises a safe automation process and smart sequencing, which allows for different scenarios of steps depending on relationships - for example, the first step could be sending an invitation request or a direct message depending on your connection status.
Pros: Safe to say it’s an all-in-one option for anyone who performs outreach at a large scale, and through multiple mediums, as opposed to other on-point solutions.
Cons: They don’t offer email warmup for their outreach, increasing the likelihood of sending your emails to spam folders and damaging your domain reputation.
While smart sequences are awesome, you can often come across some bugs.
It’s also one of the more expensive options, especially for companies that are just starting with outreach campaigns or might not need all of the features offered.
Pricing: Expandi offers an all-in-one plan of $99/month per seat.
As a multichannel tool, Skylead is a sales engagement platform that offers LinkedIn and email outreach, with the added option of combining features from both.
For example, it allows you to use LinkedIn Sales Navigator to create a prospecting list for your email campaigns.
If you’re only interested in obtaining sales from both funnels, here are some of Skylead’s regular features:
Personalized messages and InMails
Email discovery and verification
Image and GIF personalization
Smart sequences for actions on each or both platforms
Pros: Their smart sequencing is quite impressive, allowing you to combine each platform’s strong suits in one single campaign.
Cons: While it offers all the benefits of a good LinkedIn outreach tool, Skylead was designed to improve email outreach and take it to the next level. A quick look at its features proves the point.
There’s not much flexibility in editing certain parts and settings of existing campaigns.
If you’re only interested in LinkedIn outreach, you might not get a bang for your buck.
Pricing: The all-in-one plan costs $100/ month per account.
Dripify is a new player in the LinkedIn outreach game. It is a multifunctional LinkedIn automation tool to help sales teams generate leads and close more deals.
When it comes to features, this tool doesn ’t disappoint. You’ll find:
Personalized drip campaigns for your sales funnel
Downloadable prospecting lists
Automated endorsements and likes
Pros: It grants access to advanced analytics for daily usage stats, recent account activity, and detailed report on your campaign performance, as well as your team members’ campaign performance.
Cons: It’s harder to manage multiple accounts on the tool as you can’t share lead lists and sequences and reuse them from one account to another.
While it may seem one of the most affordable tools, two out of three pricing plans don’t offer access to all of the app’s features.
Pricing: Basic plans start at $59/month. However, most of the app’s features are not included in this plan. The advanced plan, with access to all features, is $99/month for monthly subscriptions.
Another multichannel outreach software, Waalaxy aims to automate lead generation on LinkedIn and email.
As opposed to other tools on our list, Waalaxy is a chrome extension rather than a cloud-based solution, which makes it more susceptible to LinkedIn bans.
Waalaxy promises you can contact 100 prospects per week, in just 10 minutes, without an existing database. That’s because it focuses on finding those prospects through its LinkedIn prospecting and email finder features.
The tool also provides:
Filters for prospecting
Automatic import of new leads to your lists
Pros: One of the biggest pros has to be the prospecting features that make it easier for you to narrow down your contact lists for both channels while also offering multiple plans that cater to any needs.
As an extra, it claims to be able to bypass LinkedIn limits on invitation requests (which can be a double-edged sword).
Cons: Since the tool aims to bypass LinkedIn limits, the safety component of running an outreach campaign can come under question.
LinkedIn can detect browser extensions even if you don't use the extension on LinkedIn. Simply having an extension installed can put your LinkedIn account at risk.
Pricing: Waalaxy offers a free plan for LinkedIn features, so pricing starts at €0. They offer 3 other plans whose prices depend on a monthly, trimonthly, or annual subscription, with the most inclusive one starting at €64/month (annual subscription).
Dux-Soup is another dedicated tool for LinkedIn outreach that has been around for a while.
This is a browser extension that automatically engages with your LinkedIn-selected prospects and sends skill endorsements, connection requests, and multiple delayed direct messages.
Some of the features include:
Personalized and automated outreach
Lead and campaign management
Analytics and reports (with the ability to import/export data)
Pros: Accessible plans for any budget, including a free starter option, even for the more inclusive packages.
You can set up campaigns directly from your browser without using a third-party environment.
Cons: Since this is a browser extension and not a cloud-based app, the safety features are not as strong as other alternatives.
It’s a great option for single users but not so much for teams.
You can only use it on your desktop, as it doesn’t offer mobile options.
Pricing: The starter plan is free, and paid plans start at $14.99 monthly.
Zopto is a LinkedIn automation tool dedicated to helping sales teams improve their lead-generation efforts.
Some of their most interesting features include:
Safety features for LinkedIn
Team performance access
Time-zone detection for prospects
Connects to Recruiter and Sales Navigator accounts
Mimics human behavior
Analytics and reports
Pros: The ability to send messages automatically to prospects in their time zones without extra steps is excellent for companies with global audiences.
There are no limitations on the number of LinkedIn accounts you can add, all in one dashboard, with the option to switch between accounts as needed.
Cons: While it is one of the more complex tools out there, it’s also the less affordable one, with prices that cater to larger businesses.
Also, initial setup and feature discovery can be quite challenging, but that would be expected with a more complex tool.
Pricing: Their plans start at $215/month and get up to $895/month for enterprises.
LinkedIn Helper is a complex LinkedIn lead generation desktop app dedicated to sales reps, marketing teams, and recruiters.
It helps find B2B clients on LinkedIn by scraping all available information from people and organizations and is compatible with free and paid profiles.
Personalized drip campaigns
Sales funnels with chains of messages
Reminder for exceeding LinkedIn's weekly limitations
High automation options
Integrations with other apps
Pros: The app covers almost all your outreach needs and is one of the most affordable options for everything it offers.
Cons: LinkedIn Helper is a desktop app that does not have cloud-based functionalities and only runs when your computer is turned on, which can be a huge inconvenience when targeting people from other time zones.
Pricing: Your standard plan starts at $15/month, with a 14-days free trial, while the biggest plan is $45/month.
There are plenty of options for LinkedIn outreach tools for your automation needs, all with pros and cons. If you prefer not to use these tools yourself, you always have the option to hire a LinkedIn outreach agency to handle your lead generation for you.
You’ll find different price points, different approaches to funnels, and extra features tailored to different audiences.
You’ll find something to meet anyone’s needs. The key takeaway is to ensure whichever app you choose does not put account safety on the sidelines.
Choose wisely! 😉